Tori brings a passion for balancing creative design with user needs and expectations to her role as User Experience Practice Director at Anthro-Tech.

Tori received her Bachelor’s Degrees in Anthropology and Journalism and Mass Communications from The University of Iowa and holds a Master’s Degree in Digital Anthropology from University College London. Her focus in Anthropology led her to a career in UX that started with a UK company called The Big Sofa Project. Tori spent a year interviewing participants on a big blow-up sofa across the UK for a variety of projects with clients ranging from city councils and public utilities to Volkswagen, BP and the London Olympics. Tori returned to the US to work as a Games User Researcher for Big Fish Games. At Big Fish, Tori worked with a small research team while the company transitioned from primarily PC games to mobile games, developing research methods and establishing best practices for mobile game design and testing.

When Tori isn't applying anthropology to design and user research at Anthro-Tech, she might be enjoying hot yoga, painting, kayaking, or finding ways to be creative while spending time with friends and family. That, or she's probably snuggling with her geriatric cat, Sugar, during a Netflix marathon.