Christine Coughlan

Director of Content Strategy

Christine Coughlan 2

Christine Coughlan

Director of Content Strategy

  • 360-584-9151
  • LinkedIn
  • University of Denver, Master of Science in Library and Information Science, Denver, CO, 2013
  • Kansas State University, Bachelor of Science in Human Ecology and Mass Communications, Focus in Family Studies and Electronic Media, Manhattan, KS, 2008

Known for being a systems thinker that’s always spotting relevant patterns, Chris brings her problem-solving skills to Anthro-Tech as the Director of Content Strategy. Her ability to see the full picture while also understanding the minute details allows her to structure content and architect systems that compel the customer to act. She has over 10 years of experience in UX design and content strategy working with a variety of clients in the nonprofit and government sectors, as well as pharmaceuticals and fintech. She is passionate about using content to connect with people and help them understand complex ideas. She is also a strong advocate for cross-discipline collaboration in the workplace.

Believing that the best experiences go beyond content on a page to a meaningful, highly effective conversation, Chris loves the challenge of balancing the needs and motivations of customers with an organization’s strategic goals. She is responsible for leading the strategic direction of our client’s products and services by tackling customer and industry research, information architecture, customer journey, content modeling, content creation workflow, wireframing, and the narratives for data visualizations.

Outside of work, Chris is passionate about traveling and sampling the local cuisine. As an avid sewer, she opened Pineapple Shack Crafts to spread the joy of using quality handmade goods in the kitchen. She also enjoys hiking, camping, and volunteering with the Colorado Drupal Association.

Professional Involvement

  • Drupal Colorado, Vice Chair


  • Mental Health First Aid Certification, National Council for Mental Wellbeing, Issued Jan 2023, Expires Jan 2026
  • Certificate of Completion, Leads Camp, Think University, Think Company, Issued Nov 2022

Path that led you to UX

During my last quarter of graduate school, I took an information architecture class and fell in love with the practice! It was a practical application of organizing information where I could make an impact in the world at large.

Work of which you're most proud

Throughout my career, I’ve had the incredible opportunity to work on a variety of projects and initiatives. But my true passion is helping consultancies grow. In a past job, I worked with my expert content strategists on creating and selling the practice of content design — taking the principles applied to content strategy for websites into the product world. Together, we created the framework and sales materials used to convince prospective clients to take a content-first approach when creating not only their information-heavy websites, but also their task-based applications.

Favorite place in the world

Spain, along the coast, but also by a large city. Barcelona and Malaga are great because you can explore amazing artwork, eat delicious seafood, walk the city streets at night, and soak up the sun on the beaches. You might even get in an afternoon siesta.


Home is where my people are. The geographic coordinates don’t matter. <3

Alternative universe career


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