Mary Beth Merrick
User Experience Researcher
- University of Cincinnati Lindner College of Business, Master of Business Administration, Cincinnati, OH, 2020
- University of Cincinnati Lindner College of Business, Master of Science in Marketing, Graduate Certificate in Market Research, Cincinnati, OH, 2020
- University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP), Bachelor of Science in Design, Industrial Design, Cincinnati, OH, 2017
Mary Beth, or MB, is a mixed methods researcher with a background in design, business, and strategy. She is passionate about creating products and services that help improve the lives of others and make the world a more equitable place.
As a User Experience Researcher at Anthro-Tech, MB helps non-profits and government agencies improve their customer experiences through a variety of methods such as heuristic evaluations, user interviews, usability testing, and survey design. In addition to conducting research, MB facilitates workshops geared towards furthering clients’ knowledge of Human-Centered Design.
Prior to her role with Anthro-Tech, MB spent time in the tech industry managing usability benchmarking research and improving Voice of the Customer programs. Before pivoting to user research, she was a consultant for a branding and trend forecasting agency and held various internships as an industrial designer. There's even a small chance you may have sat on some custom furniture or used a bike lock designed by her!
When she's not discovering the needs of customers, MB spends her time putting her industrial design degree to work by building furniture or finishing projects around her home. She also loves to travel, read, and hang out with her very large cat (his name is Goose, you'll probably see him make an appearance on a video call).
Path that led you to UX
I wrote a blog about it! “My wibbly-wobbly path to User Experience Research”
Your idea of happiness
Good pizza and a scary movie on a rainy night.
Can't live without
Ranch dressing. You can take the girl out of the Midwest, but you can't take the Midwest out of the girl.
It may surprise you
I’ve been snorkeling three times, the first time in the Great Barrier Reef, second with wild dolphins near New Zealand, and third with reef sharks near Fiji.