Ideas + Insights : Archives

Suzanne Boyd on the promising path to innovation by letting go of the very idea of perfectionism.

Whether businesses are designing programs, technologies, or processes, we help them unpack the issues and identify a satisfactory solution, one that meets the needs of the customers and the business.

If it has been a while since you’ve updated your website, application, or digital product, we don’t have to convince you that now is the time. You’re ready for digital transformation.

2020 has been a year of digital transformation. If you weren’t investing in, or rethinking digital at your organization before, you are now.

As organizations around the world have switched to remote working, the online tools that employees use to access information and communicate have become key to getting work done.

We have helped a number of organizations to create, build and refine, or update their existing websites in response to the pandemic.

Do people complain that they can't find the information they need on your website or product? Or maybe they don't understand the information once they find it? If so, it's time to make improvements to your content and how it’s structured and labeled.

It can be challenging to create user-centered solutions for complex products and services. Whether you are testing how people use your product or evaluating your website’s structure and content, user research can help you make your product, service, or website more useful and usable.

We’ve all been in a meeting that hits gridlock due to conflicting ideas. Internal stakeholders have opinions and ideas about what is right. Experts have advice about what to do. It feels like the only voices heard are the loudest ones in the room.

Are your customers frustrated, angry, or confused after interacting with your organization in person or online?