Ideas + Insights : Category: Content Strategy

Planning content during a website redesign boosts user experience and keeps the project on track. Align teams, define scope, and gain executive support.

As our digital world progresses, it often seems that government agency websites are “behind-the-cue-ball” and stagnant. Having a website that is accessible, easy to navigate, and designed with your user’s experience in mind is vital to operability and success.

Writing in plain language makes content easy to find, understand, and is actionable. Here are some tips and examples for government agencies to follow.

Effective classification and navigation are crucial parts of a well-functioning website. No matter how compelling your content, tools, and functionality are, if site visitors can’t find your resources, they can’t use them.