Ideas + Insights : Category: Content Strategy

As our digital world progresses, it often seems that government agency websites are “behind-the-cue-ball” and stagnant. Having a website that is accessible, easy to navigate, and designed with your user’s experience in mind is vital to operability and success.

Does your government agency receive calls and emails from people that can’t navigate your website? This is a sign that your content is not written in plain language, and that the public isn’t able to find or understand the information on your website.

Effective classification and navigation are crucial parts of a well-functioning website. No matter how compelling your content, tools, and functionality are, if site visitors can’t find your resources, they can’t use them.