Continuous Discovery: Driving Business Impact & Enhancing Product Experience
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Product teams make countless decisions every day, but how often do real-time user insights guide those decisions?
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Product teams make countless decisions every day, but how often do real-time user insights guide those decisions?
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We explore four scenarios where in-person research proves invaluable —and how it drives better outcomes.
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Designing products for everyone starts with who you include in your research. Inclusivity isn’t just a trend; it’s a business must.
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User personas are data-driven profiles representing your ideal customers, capturing their needs, behaviors, and challenges.
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Anthro-Tech’s partnership with CapMetro earned a prestigious Anthem Award in the Responsible Technology – Service category.
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Human-centered design makes telehealth user-friendly, inclusive, and improves patient engagement, provider workflows, and care experiences.
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Learn to include marginalized communities in your research, create supportive and collaborative environments, and leverage personal stories for deeper insights.
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Feeling lost in your design process? You might be missing customer research. Learn the signs of missing data and how customer insights can lead to better products, services, and solutions.
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Discover the benefits and best practices of tree testing, a UX research method that optimizes your website's navigation and improves customer satisfaction.
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VoteWA.gov, revamped by Anthro-Tech and the Secretary of State, is a human-centered portal enhancing accessibility for seamless voter information access.