Ideas + Insights : Category: Research

User personas are data-driven profiles representing your ideal customers, capturing their needs, behaviors, and challenges. 

Anthro-Tech’s partnership with CapMetro earned a prestigious Anthem Award in the Responsible Technology – Service category.

Human-centered design makes telehealth user-friendly, inclusive, and improves patient engagement, provider workflows, and care experiences.

Learn to include marginalized communities in your research, create supportive and collaborative environments, and leverage personal stories for deeper insights.

Feeling lost in your design process? You might be missing customer research. Learn the signs of missing data and how customer insights can lead to better products, services, and solutions.

Discover the benefits and best practices of tree testing, a UX research method that optimizes your website's navigation and improves customer satisfaction.

VoteWA.gov, revamped by Anthro-Tech and the Secretary of State, is a human-centered portal enhancing accessibility for seamless voter information access. 

Here are our top five tips for right-sizing your research activities to the unique budget, timelines, and risk level of any project.

Beyond being just another UX tool, rolling research is a powerful business strategy that drives efficiency, builds confidence, and saves money. 

Donate Life California’s mission is to create opportunities for all Californians to sign up to become a registered organ donor. Learn how user research to informed organizational changes.