Ideas + Insights : Category: Research

Off-the-shelf software often misses the mark. UX research helps tailor COTS and SaaS tools to fit your users, workflows, and goals.

We explore four scenarios where in-person research proves invaluable —and how it drives better outcomes.

Designing products for everyone starts with who you include in your research. Inclusivity isn’t just a trend; it’s a business must.

User personas are data-driven profiles representing your ideal customers, capturing their needs, behaviors, and challenges. 

Anthro-Tech’s partnership with CapMetro earned a prestigious Anthem Award in the Responsible Technology – Service category.

Human-centered design makes telehealth user-friendly, inclusive, and improves patient engagement, provider workflows, and care experiences.

Learn to include marginalized communities in your research, create supportive and collaborative environments, and leverage personal stories for deeper insights.

Feeling lost in your design process? You might be missing customer research. Learn the signs of missing data and how customer insights can lead to better products, services, and solutions.

Discover the benefits and best practices of tree testing, a UX research method that optimizes your website's navigation and improves customer satisfaction.