Article:
Anthro-Tech Wins Six w3 Awards Showcasing Excellence in Design
Categories
We are pleased to announce that Anthro-Tech is a recipient of six w3 Awards! As a Human-Centered Design (HCD) consultancy, we are honored to be among winners who represent creative excellence on the web. We design customer-centered products and services for our clients. Our team gains a deep understanding of customers through research to design useful, usable, and accessible solutions that make a positive impact on people’s everyday lives.
Our website redesign project in partnership with WaTech for the Washington State Department of Transportation (WSDOT)won six w3 Awards for:
- Website Features - Best State Government Website
- Website Features - Best User Interface
- General Websites - Transportation
- Mobile Features - Best User Experience
- Website Features - Best Structure and Navigation
- Website Features - Best User Experience
About the w3 Awards
The w3 Awards celebrates digital excellence by honoring outstanding Websites, Marketing, Video, Mobile Sites & Apps, Social, and Podcasts created by some of the best interactive agencies, designers, and creators worldwide. Simply put, the w3 Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Over 3,000 entries were received this year from across the globe, highlighting the diversity of entries and winners this season.
Winning Project: WSDOT Website Redesign
Anthro-Tech partnered with WSDOT to redesign their website with improved user-centered information architecture, content strategy, and accessible responsive design. Our team used a Human-Centered Design strategy of discovery and research, design and development, evaluation and iteration, and finally, launching the website.
We worked with WSDOT to:
- Identify their primary customers
- Research what their audience needs to accomplish when they visit the WSDOT website
- Ensure primary customers can successfully find and understand information
- Make the website accessible on any device
- Decrease the overwhelming amount of content and pages to reduce confusion from outdated information
- Create a governance structure with associated training to better position the content editors to work together to create and maintain content based on user personas and data
The result is a complete overhaul of the design of the site, a reduction of content from 14,000 pages to less than 2,000, and clear content layout.
The new digital product is useful, usable, and accessible on any device, and users can find the important travel information they need quickly and efficiently without frustration.