Ideas + Insights : Archives

As organizations around the world have switched to remote working, the online tools that employees use to access information and communicate have become key to getting work done.

We have helped a number of organizations to create, build and refine, or update their existing websites in response to the pandemic.

Do people complain that they can't find the information they need on your website or product? Or maybe they don't understand the information once they find it? If so, it's time to make improvements to your content and how it’s structured and labeled.

It can be challenging to create user-centered solutions for complex products and services. Whether you are testing how people use your product or evaluating your website’s structure and content, user research can help you make your product, service, or website more useful and usable.

We’ve all been in a meeting that hits gridlock due to conflicting ideas. Internal stakeholders have opinions and ideas about what is right. Experts have advice about what to do. It feels like the only voices heard are the loudest ones in the room.

Are your customers frustrated, angry, or confused after interacting with your organization in person or online?

Effective classification and navigation are crucial parts of a well-functioning website. No matter how compelling your content, tools, and functionality are, if site visitors can’t find your resources, they can’t use them.

While an automated or manual accessibility audit can ensure a product is legally compliant, your organization can do so much more to improve the user experience for people with disabilities.

At Anthro-Tech, we view field studies as a great way to inspire robust design solutions for challenges that are heavily influenced by the environment in which they occur.

Anthro-Tech founder Suzanne Boyd sat down with members of the University of Washington’s Veterans Incubator for Better Entrepreneurship to share the story of starting her company.