Ideas & Insights

News, Events, and Insight from the Team

Welcome Ada Zhou, User Experience Research Associate, to Anthro-Tech

is a user experience researcher who is passionate about conducting research to improve key services, products, and processes for all. She found the field of user research through combining her love of stories, design, and analysis. Ada is skilled in identifying research questions, conducting user interviews, uncovering insights with affinity diagramming, and working with cross-functional teams.

Previously, Ada worked at the intersections of public service, technology, and research. She was selected as a Civic Innovation Corp Fellow working to improve California services with design and technology. Ada has also co-led a National Science Foundation-funded initiative connecting academic researchers with governments to work on collaborative projects tackling community needs.

Recently, she has been reading and watching a lot of stories focused on identity formation and community-building. You can find her talking her friends' ears off about the incredible films/comics/books/theater/poetry she's recently seen. Since the dawn of time, she has been trying to start a band and learn the bass guitar.

Ada’s research skills and her passion to build a more just, equitable, and empathetic society helps organizations create a better experience for their customers. We are excited to have Ada on our team!

  1. Welcome Hilary Reininger, User Experience Researcher, Helping Organizations Thrive at Customer Experience
  2. UX Research Program Manager, Serena Hu, Joins Anthro-Tech