Ideas + Insights : Category: Human-Centered Design

By putting your customers at the center of anything you design, your products and services become more usable, useful, and even, delightful.

Looking to better serve the public in 2022, the Biden-Harris Administration issued an Executive Order entitled, “Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government.” The goal is to serve customers better by putting people at the center of everything the Government does.

How many times has a customer asked you about something that’s right there on the homepage of your agency’s website? What about those emails and phone calls you keep receiving from people who are frustrated with your online services? Learn why putting people first is the backbone of human-centered design. 

Annual World Usability Day takes place this Thursday on November 11! This internationally observed day highlights the importance of incorporating User-Centered Design (UCD) principles into all services and products.

Suzanne Boyd on the promising path to innovation by letting go of the very idea of perfectionism.

Whether businesses are designing programs, technologies, or processes, we help them unpack the issues and identify a satisfactory solution, one that meets the needs of the customers and the business.

As organizations around the world have switched to remote working, the online tools that employees use to access information and communicate have become key to getting work done.

It can be challenging to create user-centered solutions for complex products and services. Whether you are testing how people use your product or evaluating your website’s structure and content, user research can help you make your product, service, or website more useful and usable.