Transit riders have many options when it comes to figuring out how they’ll get around Puget Sound. Sometimes these mode, ticket and time options can be overwhelming. As one of many cross-channel customer experience improvement projects, Anthro-Tech teamed up with Sound Transit to streamline the ticket purchase process at ticket vending machines.
The new purchase process at ticket vending machines provides a customized experience, lets riders select their destinations from a map—like the maps they view in stations—and adopts the language of the rider, rather than the jargon of transit.
Ticket Vending Machine Interface
Facts & Figures
- 96 Total Ticket Vending Machines
- 3,142,614 Total 2012 Transactions
- $24,451,810 Total 2012 Revenue
- 153 Number of Riders Who Tested the User Interface
Sound Transit Riders are Talking
Rider feedback from our visual design usability study
“I like it better than the old one.”
“It does what it is supposed to.”
“I like the maps.”
“I like it, it’s quick.”
“Super easy. Even my parents could do it.”
“Better than Germany.”
Together with our partners at Sound Transit, Anthro-Tech worked through the user-centered design process and provided a variety of services to meet the final goal.
- Understanding rider goals, needs, and context of use.
- Comparative analysis, interviews with subject matter experts
- Design strategy
- Screen flow
- Low fidelity wireframes
- Functional prototype