Rolling Research is a light-weight and fast-paced approach to answer research questions and get customer feedback at a regular cadence.
If your organization believes insights from customers should drive the design of products and services but you struggle to get the time, money, resources, and buy-in to make that happen as often as you need, a Rolling Research program is for you.
What is Rolling Research?
Rolling Research programs ensure you get continuous customer feedback through ongoing, regularly scheduled research sessions.
We work with you to:
- Customize a program that meets your unique needs
- Identify and establish recruitment criteria for your customers
- Set a schedule for weekly, bi-weekly, or monthly research sessions
Why Rolling Research?
- Fast and effective - constant feedback from users helps speed up product development
- Minimize waste - avoid building features that users don't need
- Innovate - get new ideas and solutions to improve the customer experience
- Integrate- have research become a default part of the process