The Problem
Transit riders have many options when it comes to figuring out how they’ll get around Puget Sound. Sometimes these mode, ticket and time options can be overwhelming. As one of many cross-channel customer experience improvement projects, Anthro-Tech teamed up with Sound Transit to streamline the ticket purchase process at ticket vending machines.
The Solution
The new purchase process at ticket vending machines provides a customized experience, lets riders select their destinations from a map—like the maps they view in stations—and adopts the language of the rider, rather than the jargon of transit.
Newly designed Sound Transit ticketing kiosk screens.
Customization
Machines no longer sell products that aren’t available based on the time of day or station location.
Maps
Riders use maps in stations to understand where they are, and where they need to go. To create a seamless experience, when purchasing their tickets, they now select their destination on a map.
Plain Talk
Riders use maps in stations to understand where they are, and where they need to go. To create a seamless experience, when purchasing their tickets, they now select their destination on a map.