WorkSafeBC is a leader in promoting and creating materials to support healthy and safe workplaces in British Columbia. But almost 20 years after launching its website in 1996, the organization realized it was time for a redesign to better meet evolving user needs and website best practices. WorkSafeBC expressed a desire for a more centralized strategy and content governance after its site had grown to more than 9,000 webpages and 18,000 online resources. Over almost 2 decades, WorkSafeBC.com had become disorganized and unwieldy.
As we see frequently in large organizations, WorkSafeBC’s strategic goals, values, and corporate branding became lost through the dozens of different writing styles, design elements, and terminology used on the website. This lack of a unified voice and content governance structure resulted in poor user experiences and a negative perception of the agency, prompting WorkSafeBC to seek a redesign.
The new WorkSafeBC.com leverages a wealth of qualitative and quantitative research and user-centered design best practices to better meet audience needs. Information is accessible across all screen sizes and is communicated in a unified, consistent message across all divisions of the organization, better reflecting WorkSafeBC’s values and goals.
Our Writing for the Web trainings educated staff on how to create easy-to-understand, actionable content.
Users can now browse the website by distinct, topic-driven categories or find information using audience-specific pages.
Videos, posters, toolkits, and more are now available through a customized, faceted search. Results can be refined by topic, audience, industry, document type, and language.
Customers can easily access WorkSafeBC’s content and award-winning resources on mobile and tablet devices with varying screen sizes.