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Delivering Health and Safety Resources to British Columbians Through a Responsive, Information-rich Website

Case Study


WorksafeBC website homepage
Persona worksheet with a subject named Dave
WorksafeBC wireframe study

The Problem

WorkSafeBC is a leader in promoting and creating materials to support healthy and safe workplaces in British Columbia. But almost 20 years after launching its website in 1996, the organization realized it was time for a redesign to better meet evolving user needs and website best practices. WorkSafeBC expressed a desire for a more centralized strategy and content governance after its site had grown to more than 9,000 webpages and 18,000 online resources. Over almost 2 decades, had become disorganized and unwieldy.

As we see frequently in large organizations, WorkSafeBC’s strategic goals, values, and corporate branding became lost through the dozens of different writing styles, design elements, and terminology used on the website. This lack of a unified voice and content governance structure resulted in poor user experiences and a negative perception of the agency, prompting WorkSafeBC to seek a redesign.


WorksafeBC wireframes showing layouts for employer and worker audience types. 

The Solution

The new leverages a wealth of qualitative and quantitative research and user-centered design best practices to better meet audience needs. Information is accessible across all screen sizes and is communicated in a unified, consistent message across all divisions of the organization, better reflecting WorkSafeBC’s values and goals.

Plain Talk

Our Writing for the Web trainings educated staff on how to create easy-to-understand, actionable content. 

Simplified Navigation

Users can now browse the website by distinct, topic-driven categories or find information using audience-specific pages.

Faceted-Search Design

Videos, posters, toolkits, and more are now available through a customized, faceted search. Results can be refined by topic, audience, industry, document type, and language. 

Fully Responsive

Customers can easily access WorkSafeBC’s content and award-winning resources on mobile and tablet devices with varying screen sizes.