Ideas & Insights

News, Events, and Insight from the Team

Suzanne Boyd Published in FedHealthIT's National Magazine

Anthro-Tech’s Founder & CEO, Suzanne Boyd authored the article, “Leading Your Organization to be More Human-Centered: 6 Reasons Why Most Fail,” in FedHealthIT’s (now FORUM) national annual magazine. As this year’s sole female author in the magazine, Suzanne dives into her more than 25 years of experience in leading human-centered design and customer experience initiatives for Government Agencies and enterprises.

Suzanne’s article is a must-read for the 35 High-Impact Service Providers (HISPs) who are impacted by President Biden’s Executive Order, “Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government.” Not only has it become a federal mission to improve the customer’s experience with government, but it is up to the HISPs to carry out this task within their own agency. This article showcases how to do just that. By learning about common missteps and mistakes coupled with real-life case studies, Suzanne’s expertise lays the foundation for how to implement Human-Centered Design in a sustainable fashion in your agency.

Read Suzanne’s article, “Leading Your Organization to be More Human-Centered: 6 Reasons Why Most Fail”

About Suzanne Boyd

As a trusted advisor for changemakers across the federal government, Suzanne champions Human-Centered Design (HCD) projects and demonstrates the impact of putting the people that the government serves at the center of everything they do.

By involving customers in the design process every step of the way, she creates solutions that are usable, useful, accessible, and make a positive impact on people’s everyday lives. She helps government agencies fulfill their mission by creating services that are more efficient to use – effectively, building trust in government.

Suzanne works with federal agency stakeholders and leadership to leave a legacy of HCD, even after project closeout. She helps organizations set a clear vision for customer experience and equitable service delivery. By advocating for HCD, creating champions, and transforming design and development processes that consider the human experience, Suzanne and her team have successfully changed the way dozens of government agencies engage with its constituents.

About Anthro-Tech

Anthro-Tech is a human-centered design consultancy focused on government agencies, nonprofits, and enterprises with a social impact mission. We help organizations gain a deep understanding of their customers through research to design products and services that are usable, useful, and make a positive impact on people’s every-day lives.

Over the past 25 years we’ve partnered with dozens of organizations to transform how they engage their customers, including Amazon, HBO, Goodwill, The Allen Institute for Artificial Intelligence, the Bill & Melinda Gates Foundation, and dozens of county, state, and federal government organizations.

Anthro-Tech was founded in 1997. We are a woman-owned business with offices and user experience labs in Olympia and Seattle, Washington. We are driven by our purpose – to build a great business that makes things better for people.

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