Anthro-Tech

We deliver user experiences that enhance your organizational objectives.

Strategy

Redesigning a product? Developing an entirely new concept? Changing the way you serve customers? We bring new thinking and approaches to help you clarify and articulate a project’s reason for being.

Strategy Services

  1. Developing project metrics for success
  2. Facilitating stakeholder workshops and strategy sessions
  3. Identifying user needs and existing gaps in meeting those needs
  4. Creating project plans that marry user needs and organizational goals
  5. Providing ongoing user experience consultation

User Research

Who are your users? And what are they trying to accomplish? We employ a wide range of research methodologies to gain a clear understanding of your audiences — the who, what and why.

Research yields essential data and insights. Ultimately, we synthesize research findings within user profiles and task matrices, personas, user scenarios and storyboards.

User Research Services

  1. Contextual and other types of interviews
  2. Field studies and ethnography
  3. Focus groups and surveys
  4. Product usage analysis
  5. Journal Studies
  6. Experience Mapping

Training & Mentoring

How do you apply the lessons of user-centered design to future projects? What tools and skill sets can be nurtured and utilized throughout the organization? Teaching is an essential component of our approach to client engagements. For every client organization, we help internal teams become more fluent in user-centered design through classroom and small group training sessions. We teach by example and openly share tools and techniques.

Information Architecture

What’s the optimal way to organize information for your users? How can we bring refined principles of design and architecture to the digital landscape? We use information architecture and conceptual design as a foundation for successful user experiences.

Information Architecture Services

  1. Creating and communicating functional requirements
  2. Defining your product or service’s information architecture
  3. Developing conceptual designs, such as wireframes
  4. Conducting card sorting studies — both online and in-person
  5. Evaluating information architecture through in-person or remote usability studies

User Interface & Interaction Design

Are proposed design solutions usable? How can those potential solutions be improved? Before any coding, we design interfaces and interactions iteratively so we can get feedback from the person that matters most—the user.

User Interface & Interaction Design Services

  1. Prototyping
  2. Design Mapping
  3. Conducting design workshops and reviews
  4. Evaluating prototypes in usability studies
  5. Building user interface specifications
  6. Creating standards and guidelines
  7. Visual design

Usability Testing & Evaluation

What’s the best way to get feedback from different kinds of users? In the minds of users, how does a product stack up against the competition? We connect directly with users and user groups to guide product development. Our services include:

Usability Testing & Evaluation Services

  1. Usability benchmark studies
  2. Remote usability testing
  3. Paper prototype usability testing
  4. International user testing
  5. Heuristic evaluations and expert reviews
  6. Standards-based inspections
  7. Cognitive walkthroughs
  8. A-B testing

We Are Change Agents

User-centered design tends to inspire change. While a lot of our projects involve fixing specific, pre-identified problems, we’ll learn things along the way that transform how you engage your audiences.

A Highly Collaborative Approach

Create customized user-centered solutions

Every organization serves unique users and faces unique challenges. In our work, a cookie-cutter approach is simply not possible. We provide clients with user-centered solutions that are customized, flexible and scalable to get results and accomplish business goals.

Leave a legacy of user-centered design

Fixes are temporary, while knowledge is lasting. Our work focuses on empowering teams with the skills and tools to lead an organization’s user-centered design activities long after our engagement is over. From start to finish, we actively demonstrate to executives and other stakeholders how user-centered design practices promote organizational success.

Make decisions informed by data

The user-centered design process is inherently data-driven. We make informed decisions and recommendations based on empirical data rather than assumptions. Throughout the process, we gather metrics to evaluate and ensure project success.

Embrace change as a constant

People change, organizations change and technologies change. So we need to change. There is always more to learn, which is why we’re active in both academic and professional organizations to keep our skills super sharp and always fresh.

A Proven Process

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