Yeva bridges the gap between user needs, technology design, and business requirements. Building on over a decade of analytics experience, she translates user needs into impactful design. As a mixed-method researcher at Anthro-Tech, she collects and interprets qualitative and quantitative data.
Yeva holds a bachelor's degree from the Haas School of Business at UC Berkeley. After starting her career on Wall Street, she managed global product-level performance metrics at leading technology organizations in Silicon Valley. Her work at Google earned her the Manager’s Choice Award from the Enterprise Renewals team. Yeva’s desire for a more holistic, user-centered approach led her to pursue a graduate degree in Human-Centered Design and Engineering at the University of Washington.
When she isn't deciphering data or expanding her user research toolkit, Yeva is on one of her book-carrying, ice-cream-fueled voyages across the city.
Work of which you’re most proud
A pro-bono partnership with Kiva.org, a pioneering microfinance platform, to perform financial, operational, and social performance due diligence for its global partner network.
A tie between Swedish multimedia artist, Simon Stålenhag, and South African musician and writer, Nikhil Singh.
To learn is to burn.
What defines you
Commitment to personal growth, team-centric approach, and wit.
Favorite place in the world
Can’t live without
Alternative universe career(s)
Flash fiction writer, cosmologist, data visualization artist.