Nelly Kinsella

Organizational Change Manager

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Nelly Kinsella

Organizational Change Manager

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Nelly is an experienced communications strategist with a knack for digital engagement. She has led or supported the launch and maintenance of nearly a dozen digital products, including informational and educational websites, intranets, and highly integrated web and mobile applications. She loves to untangle knots, learn on the fly, and pull apart the components of complicated situations.

Nelly holds Master’s degrees in both Health Administration and Public Health Policy, as well as a graduate certificate in User-Centered Design from the University of Washington. She is a scrum-certified product owner practiced in agile development.

Fueling Nelly's role as Organizational Change Manager at Anthro-Tech is her passion for coaching teams in user-centered design tools and process. Specifically, she is motivated to get organizations with a social impact to harness the empathy power of user personas and relentlessly enhance the customer experience.

Aside from helping clients on their UCD journey, Nelly also takes joy in practicing yoga, cultivating her palate (and recipes) for fermented food and any activity that includes her daughter, husband, and pup at a beach.

Path that lead you to UX

Working at the forefront of healthcare reform in Washington. As one of the founding staff members at the Washington Health Benefit Exchange, my work in policy shifted to digital design as we evolved Washington Healthplanfinder to be a decision support tool to empower users to understand their coverage options and feel confident in their plan choice.

Design or UX hero

Nobel prize winner and behavioral economist, Richard Thaler

Favorite artist


Biggest fear



Maybe you have to know the darkness before you can appreciate the light.

Your idea of happiness

A basket full of freshly foraged chanterelle mushrooms (that I’ve picked).

Favorite place in the world

Big Sur, California.

Can't live without

Olympia's annual Procession of the Species Parade.

Anything else?

Favorite book: The Little Prince by Antoine de Saint-Exupéry

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