The UX industry preaches the importance of plain language, but that doesn’t mean it’s immune to jargon. Far from it, in fact. From “accessibility” to “tree-testing” to “UX concepts,” we UXers use a variety of terms every day that can cause confusion. Below, we’ve provided definit...
When we work with clients on user research, service design, or website redesign projects, we always emphasize the use of plain language. We want to ensure users have an easy time finding and digesting the information they need. Remember: Everyone benefits from simple, effective c...
Images are an important part of any digital product but improper image optimization often causes consternation for users and hurts your SEO. Here are some lessons, tools, and best practices to create effective user experiences.
Even with the explosion of ways to access information, communicating effectively online is a lot like what works best in person. Writing for the Web helps you provide clear, engaging information that people can quickly understand and use.
Accessibility initiatives benefit from a shared, organization-wide mindset about the importance of providing equal access to information through products and services. But instituting that mindset that prioritizes accessibility can be a difficult task.
A-T accessibility expert Lani Hathaway and CEO Suzanne Boyd had a great time at this week’s Information Processing Management Association Forum,...
It’s that time of the year: Recent college graduates are entering the #UX field, searching for jobs or experiencing their first days in a new wo...
Web content can be tricky, especially for complex government websites with diverse audiences and multiple content contributors. Even if you’ve been developing web content for years, a fresh perspective can help you think more holistically about digital products.
Usability studies are a great way to learn more about your current or
potential users' expectations and frustrations. Learn how to involve busy
decision-makers in the study process without requiring hours of their time.
Over time, all web channels contain information that doesn't improve with age. Much like a well-tended garden, your website requires pruning. When you weed out Redundant, Outdated, and Trivial pieces of content, you'll have clearer paths to your information.
In a conversation at the University of Washington-Tacoma, Suzanne discussed A-T's mission and inception 20 years ago as a one-person operation, how she's working to grow the business, and her goals for the company in the upcoming decade.
Anthro-Tech regularly takes on projects with large, complex organizations that not only serve millions of users, but also house important, private information for those users. That means we’re frequently tasked with incorporating strict security measures seamlessly into the user...
Information architecture plays a key role in improving your content before, during, and even after a website project. Despite its importance, the concept can cause a lot of confusion for organizations during the design process.