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Writing for the Web Workshop December 9 & 10, 2020 online
We are excited to offer our writing for the web course online again this winter. Learn what your visitors want and how to write for their needs with clearly organized content.
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Design Thinking Workshop December 8, 2020 online
Join us on October 8, 2020, for our Design Thinking Workshop online. Design thinking is an innovative design philosophy and method for creating better products, services, and experiences. This workshop is great for anyone seeking innovative, collaborative approaches to solving co...
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How intranets can build culture and boost efficiency
As organizations around the world have switched to remote working, the online tools that employees use to access information and communicate have become key to getting work done. For many large organizations, the primary online tool is an intranet.
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Five takeaways from COVID-19 digital communications projects
We have helped a number of organizations to create, build and refine, or update their existing websites in response to the pandemic. We rolled up our sleeves to help teams at the federal, state, and city levels to ramp up their emergency response communications.
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Put your content and information architecture to the test with your users
Research is the best place to start to make improvements that help your users. There are several ways to develop and test information architecture and content, no matter the industry. All of these testing methods can be done remotely with actual users.
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Five research methods from user-centered design and why to use them
Whether you are testing how people use your product or evaluating your website’s structure and content, user research can help you make your product, service, or website more useful and usable.
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Are internal politics stalling your projects? Focus on customer interests to jump start progress
User-centered design is a means for defining your customers’ interests and solving meeting gridlock– or much larger challenges. Like making a useful and usable product or service for your customer.
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The value in combining in-person and online research
You’ve seen the signs that something isn’t working. You are ready to conduct user research to figure out what your customers need to feel satisfied with your website, application, or service.
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Classification, navigation, and the secret lives of watermelon
Effective classification and navigation are crucial parts of a well-functioning website. No matter how compelling your content, tools, and functionality are, if site visitors can’t find your resources, they can’t use them.
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Automated and manual accessibility audits are not enough: Raise the bar with an in-home usability study
While an automated or manual accessibility audit can ensure a product is legally compliant, your organization can do so much more to improve the user experience for people with a wide range of abilities.
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How to kickstart your Request for Proposal (RFP) when you don’t have all the requirements
Four tips to help you kickstart your Request for Proposal (RFP) when you don't have all the requirements. 1) Reevaluate who you're going to for answers; 2) Provide the information you do have; 3) Forget the fluff; 4) Reverse engineer. From the user-centered design experts at Anth...
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Effective research collaborations: Lessons from Facebook's S.H.I.P. quarterly UX speaker series
Anthro-Tech Founder & CEO, Suzanne Boyd, was invited to join a panel discussion hosted by the Facebook UX Research program S.H.I.P. quarterly speaker series. Start Here to Inspire Product.
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UX Defined: A frequently updated list of jargony user-centered design principles and terms
The UX industry preaches the importance of plain language, but that doesn’t mean it’s immune to jargon. Far from it, in fact. From “accessibility” to “tree-testing” to “UX concepts,” we UXers use a variety of terms every day that can cause confusion. Below, we’ve provided definit...
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How to leverage plain language and connect with your users
When we work with clients on user research, service design, or website redesign projects, we always emphasize the use of plain language. We want to ensure users have an easy time finding and digesting the information they need. Remember: Everyone benefits from simple, effective c...
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Our 15 favorite accessibility tools and resources on the web
We’re always educating our clients on inclusive design best practices, so we’ve compiled a list of resources we share for knowledge-transfer purposes.
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Optimize your website images and deliver a better experience for your users
Images are an important part of any digital product but improper image optimization often causes consternation for users and hurts your SEO. Here are some lessons, tools, and best practices to create effective user experiences.
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Design for conversation: Best practices to connect and converse with your users
Even with the explosion of ways to access information, communicating effectively online is a lot like what works best in person. Writing for the Web helps you provide clear, engaging information that people can quickly understand and use.
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Accessibility is a shared responsibility
Accessibility initiatives benefit from a shared, organization-wide mindset about the importance of providing equal access to information through products and services. But instituting that mindset that prioritizes accessibility can be a difficult task.