Into the Field: How we meet users where they are
A field study is one of the ways Anthro-Tech collects rich data on how users interact with a system or product in a real-world context.
Simple methods for involving key stakeholders in your usability study
Usability studies are a great way to learn more about your current or potential users' expectations and frustrations. Learn how to involve busy decision-makers in the study process without requiring hours of their time.
Secure digital products don’t need to suffer from poor user experiences
Anthro-Tech regularly takes on projects with large, complex organizations that not only serve millions of users, but also house important, private information for those users. That means we’re frequently tasked with incorporating strict security measures seamlessly into the user experience of these systems.
Information Architecture: Why and how to base it on real data
Information architecture plays a key role in improving your content before, during, and even after a website project. Despite its importance, the concept can cause a lot of confusion for organizations during the design process.