Even with the explosion of ways to access information, communicating effectively online is a lot like what works best in person. Writing for the Web helps you provide clear, engaging information that people can quickly understand and use.
Over time, all web channels contain information that doesn't improve with age. Much like a well-tended garden, your website requires pruning. When you weed out Redundant, Outdated, and Trivial pieces of content, you'll have clearer paths to your information.
Information architecture plays a key role in improving your content before, during, and even after a website project. Despite its importance, the concept can cause a lot of confusion for organizations during the design process.