Web content can be tricky, especially for complex websites with diverse audiences and multiple content contributors. You think you’ve got a handle on it and then one day, you look at your site and wonder: “How did we get here?” Perhaps there are long, scrolling pages that feel overwhelming. Or maybe your site sounds like it’s been written by a million different people instead of one, unified voice. It’s possible that you can’t put your finger on what isn’t working but you know your web content can be better.
Information architecture plays a key role in improving your content before, during, and even after a website project. Despite its importance, the concept can cause a lot of confusion for organizations during the design process.