Web content can be tricky, especially for complex websites with diverse audiences and multiple content contributors. You think you’ve got a handle on it and then one day, you look at your site and think: “How did we get here?” Perhaps there are long, scrolling pages that feel overwhelming. Or maybe your site sounds like it’s been written by 1,000,000 different people instead of one, unified voice. It’s possible that you can’t put your finger on what isn’t working but you know your web content can be better.
It’s been quite a year! As 2016 comes to a close, we’re thankful to celebrate a number of successes.
What we do as UXers is similar to the work of a therapist in that we:
- Listen to people’s ideas and provide thoughtful responses
- Tackle complex problems by analyzing them and helping people to come up with solutions
- Sometimes deal with difficult people and situations
As a psychotherapist turned user researcher, I found that there were many similarities in the work that we do.